advice
The Importance of Selecting the Right Voice Over Artist for Your Commercial
Apr 1st
In my last entry I went over the step-by-step process of developing good content for a TV commercial and the importance of a strong script. Now we move on to the next step, which is selecting the right voice over artist to communicate your message.
Selecting the right voice over artist is a process that is often overlooked, when in fact its something every company should take very seriously, because like a logo, a commercial voice is an extension of your overall “brand,” and the sound and tone should embody what your company stands for.
The right voice can make all the difference when trying to create a successful commercial, and in this article I’ll review the process of selecting a voice over artist, and I’ll also give some tips on how to choose the right one.
Finding the voice
Most production companies already have a handful of artists they use on a regular basis, but if after listening to their selection of artists you still haven’t heard what you’re looking for, speak up! If a client is unhappy with the voice over artist selection I provide them with, I immediately hold an open casting call (at no cost to the client), and if a production company refuses to do so, that’s a red flag, and you should address this with them right away.
Holding a casting call is a very simple process, and since there are many professional voice over artists out there, you can always find one that fits your budget.
Once the client selects a few potential voice over artists they like, I have the chosen artists do a read through of the script (often called a “demo read”), and these are then submitted to the client in mp3 format so they can hear what the script would sound like with each artist.
Below are four demo reads which I recently presented to a client for his upcoming commercial (the actual script can be seen here). This should give you an idea of what to expect from your production company.
What Makes a Good TV Commercial Script
Mar 29th
Many small businesses new to TV advertising can be a bit unsure about the process of creating TV commercials, and I encourage all of my potential clients to ask for advice, information, and examples of TV commercials so they can see what will work best for them. As a helpful tool, I’ve decided to spend the next few days showing you the process that MeHow Design takes in creating a TV commercial from start to finish.
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Having a strong script is a really important part of producing a successful TV commercial. A script provides a strong foundation and a clear plan to move forward in production. It is always cheaper to change the text in the document then to change the audio or video on screen, so this is why working closely with the client to ensure the script is exactly how they envisioned is one of the most important elements to creating a successful TV commercial!
Free TV Script
Apr 15th
Every good TV spot starts off the same way–with a good script. Before you find the perfect actor, or display your phone number with amazing motion graphics, you first need to write it down. Some may feel they are above TV scripts…”I did this before and I know what I’m doing!”, “It’s just a simple
